《来自洪卫的礼物》
A Gift from Hong Wei

开本：140mm×200mm×28mm
重量：644g
时间：2014年
客户：江苏凤凰美术出版社

Size: 140mm × 200mm × 28mm
Weight: 644g
Year: 2014
Client: Jiangsu Phoenix Fine Arts Publishing House

 
 

本书是平面设计师洪卫的作品集，洪卫是AGI会员，他一直致力于研究中国传统文化与当代视觉设计，其创作的作品是连接传统与当代的设计实践。

This book is a collection of works by graphic designer Hong Wei, a member of AGI (Alliance Graphique Internationale). Hong has long been dedicated to exploring the intersection of traditional Chinese culture and contemporary visual design, and his creations link tradition and modernity.

 

书籍以黑色为整体基调，给人以庄重感。32开的开本，便于舒适阅读，内页选用不同质感的纸张，配合贴切的印刷工艺，去还原作品的特质。通过理性的编辑，构建起书籍的框架。

The book adopts an overall black color scheme, imparting a sense of solemnity. Its 32k format ensures easy and comfortable reading, while the interior pages interior pages utilize various textured papers and corresponding printing techniques to faithfully reproduce the characteristics of each piece. The book’s structure is built through a rational editorial approach.

 

作为个人作品集，本书将洪卫为各行各业设计的作品为本，以“形”“意”“境”“物”为纲，展开了他对设计、对人生的深思。每一段历程呈现出不同的底色，从漆黑混沌到朦胧醒悟，随后透亮清明，再回到鱼肚将白直至入夜，一个轮回架构起他对于设计艺术的认知过程。人生有多重境界，设计亦如此，而“见物是物”就是洪卫对于设计认知的最后终点。

As a personal portfolio, the book categorizes Hong Wei’s designs for various industries under the themes of “Form,” “Meaning,” “Context,” and “Object,” offering insights into his profound reflections on design and life. Each phase of his journey is represented by different underlying tones, from darkness and chaos to the gradual awakening, followed by clarity, and from the white of dawn to nightfall—a cyclical structure that mirrors his evolving understanding of design as an art form. Life encompasses multiple realms, and so does design. For Hong Wei, “seeing things as they are” represents the ultimate conclusion of his design philosophy.

 

总的来说，礼物是礼敬设计的好物，礼物本质上也是一种载体，传递着信息、情感和意愿。靳埭强先生写道：“阅读着洪卫的新书，一字一句地体会他给读者的‘礼物’不在物重，意在情深。”名之为礼物，我们也望它成为真正的礼物——一本期待已久、爱不释手的礼物，一本献给当代中国平面设计的珍贵礼物。

Overall, this book is not only a collection of Hong Wei’s works but also a tribute to design. A gift, in essence, is a medium that conveys information, emotion, and aspiration. As Kan Tai-Keung writes, “Reading Hong Wei’s new book, one can feel that the ‘gift’ he offers to readers is not in its material weight, but in its deep emotional significance.” Named as a gift, we hope it truly becomes a cherished gift—a long-awaited, beloved treasure, and a precious contribution to contemporary Chinese graphic design.